Unilever- Suave For Natural Hair
TVC, Social Media
Context
Unilever/Suave decided to launch its first mass line of hair products for black hair. The product was developed by testing all curly types making sure the product worked across the range of hair types. The market for these products is highly skeptical, therefore building trust and credibility was the priority in the communications. Cocreation was an important element of this product story: “Introducing Suave Professionals for Natural Hair. We have collaborated with over 5,000 women with wavy, curly, and coily hair to deliver a moisture-rich collection. Infused with pure coconut oil and natural shea butter, Suave Professionals for Natural Hair is a collection inspired by you, crafted for you because no one understands your hair the way you do.”
