Beauty Social Media
Photo art direction for the beauty category taking a brand agnostic yet elevated approach. The beauty photography was used in paid media: website/blog banners, social media channels, and Target.com features.
Role: Senior Art Director lead for this account. In charge of developing the concept, leading art direction, all talent casting (models, photographers, and stylists). Onset direction, styling, and film crew oversight. Design, post-production editing direction, and client relations.