SleepWear -target
Art Direction
FASHION PHOTOGRAPHY
Objective: Lead Art Direction for the intimates category. Conceptualized and executed photo AD for all brands within the category for digital and in-store needs. Reinvented the ISM photography category look and feel, and also compiled a model pool following demographic and body type per brand.
RESPONSIBILITIES: CONCEPT, ART DIRECTION, TALENT CASTING (MODELS, PHOTOGRAPHER, STYLISTS), ON SET STYLING DIRECTION, PHOTO SHOOT DIRECTION, AND POST-PRODUCTION DIRECTION.
