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Missoni For Target
Design
FASHION BRANDING/PACKAGING
Lead design for the MISSONI for Target Limited Time Only packaging assignment. I incorporated the Missoni identity while paying homage to the Italian aesthetic of bold simplicity by contrasting color/pattern proportions. The result was a bold yet cohesive visual language that could be translated to hundreds of different packaging formats.
The branding and packaging system was the winner of the American Package Design Awards 2012 -Graphic Design USA in the fashion category.
RESPONSIBILITIES: CONCEPT, DESIGN AND OVERSEEING PRODUCTION EXECUTION.
