Michael Kors
Packaging
Art Direction & Design
Design concept and art direction lead for the Michael Kors men underwear relaunch. The design and art direction was applied to different lines within the MK name: Cotton Element and Stretch Factor.
These additional concepts bellow were proposed but not selected for production. They stand out in shelf differently than the white more classic packages above. The photo direction proposed provides a dynamic feel through men's movement, activating the package feel to something more fresh and alive.
