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Lorca STUDIO
2015 campaign
Art Direction & Creative Direction
Creative direction for the start/up women’s fashion label Concept and execution of Brand Identity, e-commerce design, and multichannel photography, social media content creation and management, look books, and packaging. 2015 Launching Campaign.
Function: Founder of the small fashion label offering a yearly capsule collection of timeless pieces in the spirit of a sustainable slow-fashion model. Worked in all the main creative functions for the start-up: product development, concept and execution of brand Identity, e-commerce design, and multichannel photography, social media content creation and management, look books, and packaging. 2015 Launching Omnichannel Campaign.
