Creative direction and concept work for the new KIEHL'S social media look and feel both for photography, video, and motion graphics. Led the concept to define and produce the social channels’ content, voice, look and feel, and strategic cadence.
Proposed content focused on the ingredients' benefits and properties. These posts would expand the knowledge on the botanical properties of the natural ingredients for each individual product.
Individual posts could articulate information about individual product's ingredients (MADE WITH) AND the the botanical benefits (GOOD FOR).