JOE FRESH back to school
Art Direction, Design, Video Art Direction & Creative Direction
Back To School campaign for Joe Fresh. This campaign introduced a new visual language creating a world for kids to live in along with "The Freshters": a group of animated characters as a device to speak both to kids and parents during the back to school season.
The campaign launched with a TV spot and was followed with weekly emails and social media posts. These characters were showcased in clothing and school supply items.