Kids Spring Campaign
Art Direction, Design, Video Art Direction & Creative Direction
Spring Campaign concept and production for Joe Fresh. The photography and film were used across all channels: E-comm, TV, Weekly Emails, and Social Posts supporting promotional messages throughout the season.
Function: Associate Creative Director for the JOE FRESH account, Women, Men and Kids divisions. I managed a small team and worked on the Seasonal Campaign Development: Spring, Summer, and Fall 2017 developing the 360 Campaign Concept, inclusive of creative development, presentations, and administrative hours. I led the pre-production concept stage in preparation for the shoot, developing ideas around casting, styling, set, props, etc. On Set photo-shoot direction, post-production direction Post/ Shoot Creative Development: oversaw design projects for each season that occur post-shoot — creative development, layout, presentation and revisions of actual in/store retail signage, large format signage, OOH ads, print ads, TV, etc. Oversaw + Guided 3rd Parties for creative production, Broadcast editing direction.