Fall Video Campaign
Creative Direction & Video Art Direction
Fall Video Campaign for JOE FRESH. For the and extensive overview of the campaign click here.
Function: Associate Creative Director leading this account, concepted and developed seasonal campaigns with an omnichannel approach: The photography and videos are used in E-comm, Out Of Home Marketing, billboard, print ads, and Instore marketing. I worked hands-on and oversaw a small team of art directors, and designers executing all post-production marketing needs: promotional messages, emails, social media, out of home, etc.
Creative development, presentations, and administrative hours. I led the pre-production concept stage in preparation for the shoot, developing ideas around casting, styling, set, props, etc. On Set photo-shoot direction, post-production direction Post/ Shoot Creative Development: oversaw design projects for each season that occur post-shoot — creative development, layout, presentation and revisions of actual in/store retail signage, large format signage, OOH ads, print ads, TV, etc. Oversaw + Guided 3rd Parties for creative production, Broadcast editing direction.
Fall 2017 Campaign