Fall Video Campaign
Creative concept and execution of the Fall Video Campaign for JOE FRESH as part of the 360 communications campaign. For an extensive overview of the campaign click here.
Photography and Video by Cass Bird.
Associate Creative Director leading this account, conceived and developed seasonal campaigns with an omnichannel approach: The photography and videos are used in E-comm, Out Of Home Marketing, billboard, print ads, and In-store marketing. I worked hands-on and oversaw a small team of art directors, and designers executing all post-production marketing needs promotional messages, emails, social media, out of home, etc.
Creative development, presentations, and administrative hours. I led the pre-production concept stage in preparation for the shoot, developing ideas around casting, styling, set, props, etc. On Set photo-shoot direction, post-production direction Post/ Shoot Creative Development: oversaw design projects for each season that occur post-shoot — creative development, layout, presentation, and revisions of actual in/store retail signage, large format signage, OOH ads, print ads, TV, etc. Oversaw + Guided 3rd Parties for creative production, Broadcast editing direction.