maria_horn.jpg)
Hugo Boss
Packaging
Design & Art Direction
Objective: Lead designer for Hugo Boss packaging. Hugo Boss needed to differentiate its many different underwear lines in a clear and elegant way. After multiple rounds, these were the implemented solutions that spoke to those different markets. Red Hugo is the most contemporary line, Boss Classic appeals to the more traditional man, and Boss Orange to the youngest, more athletic demographic.
Responsibilities: Concept, design, and overseeing production execution.
