"Grand Bazaar Collection"
Art Direction & Video Art Direction
Objective: Lead creative direction for the Sonia Kashuk video series for social media (2014/15) showcasing trends and her latest products. These videos should maintain the upscale Sonia Kashuk brand perception while delivering effortless and style-relevant content. Elements such as typography, light, set color, music, styling, and talent casting were closely directed.
RESPONSIBILITIES: CONCEPT, ART DIRECTION, TALENT CASTING (MODELS, PHOTOGRAPHER, STYLISTS), ON SET STYLING, PHOTO SHOOT DIRECTION, AND POST-PRODUCTION DIRECTION.