Digital and Social Media
Design & Art Direction
Sample of the work created on social media (Cosmopolitan's SnapChat, Instagram, Facebook, and YouTube). Each story directs to the articles on the website written by the editors.Function: Creative lead for all of the digital media content, managing a team of 16 full-time and freelance employees: Video editors, Image editors, Photographers, and Designers. Creative oversight for all content digital content inclusive of social channels produced for Cosmopolitan: photo art direction for news, fashion, beauty editorials, interviews, and all video content. Helped launch CosmoMag SnapChat, amassing around 13m subscribers, increased the video views by 30% and increased mid-roll revenue by 20%. The SNAPCHAT channel showcases 15 completely new stories every day, that makes 450 stories a month.