Digital and Social Media
Creative lead for all of the digital media content, managing a team of 16: Video editors, Image editors, Photographers, and Designers. Creative oversight for all content digital content inclusive of social channels produced for Cosmopolitan: photo art direction for news, fashion, beauty editorials, interviews, and all video content.
Video Animations for Snapchat.
The SNAPCHAT channel showcases 15 completely new stories every day, which makes 450 stories a month. Each story directs trafic to the articles on the website.
Role : Creative director for the launch of the CosmoMag Snapchat channel supporting editorial content. Amassed around 13m subscribers in the first 3 months, increased the video views by 30%, and increased mid-roll revenue by 20%. Here is a sample of the work created on social media
Video Creative direction supporting editorial content. Here are some examples.
Creative direction of the concept and execution for the different beauty video series supporting the beauty editors' feautures. Here are some examples of these videos.