About

I’m a Creative Director with over a decade of experience, focused integrated campaigns and social content creation for Home, Fashion, Beauty and Lifestyle brands. I have led and collaborated in successful campaigns with multiple In-House and Agency creative teams for some of the most significant consumer goods and media corporations.



Capabilities


Creative Concept Development

Design research, brainstorming, and prototyping.

Branding & Design Thinking

Typography, layout composition, color theory, brand guidelines, brand system, brand architecture. Web Design Adobe Creative Suite: Photoshop, Indesign, Illustrator, XD, Acrobat. 



Photography Creative Direction

Concept of scalable photography asset production, pre production and production direction.


Social Media

content creation and strategy for Social media platforms: Twitter, Facebook, Instagram and Tiktok.


Video Production

concept, story boarding, on set direction, post production direction.


Leadership

Team creative direction, talent coaching, talent casting, project management and communications, creative briefs, client interaction.



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CONTACT



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Bio:  
 I was born in Bogota, Colombia and had a former education in Law, but my true passion is creativity. 
Subsequently, I went to art school, majoring in Design and Photography, and I have worked as a creative ever since
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