Background
I operate fluidly between creative leadership and individual contribution, leading teams as a Creative Director while also working hands-on in art direction and design shaping systems at both the strategic and executional level.
I lead creative strategy and execution for major brands like Amazon, Target, Amex, Unilever, and Pepsi, collaborating with both in-house and agency teams. I’ve led work across retail and tech that is not just effective but also purposeful. My focus includes branding, storytelling, content at scale, and shaping ideas from concept to execution.
Experience
2025
Creative Consultant
PROPELLERFISH Project Contract
PAULA'S CHOICE Project Contract
2024
Creative Consultant
SIMON PROPERTIES Project Contract
PROPELLERFISH Project Contract
LEE Jeans Project Contract
2021 - 2023
AMAZON Home. Long Term Contract
2020
AMERICAN EXPRESS. Mat Leave Contract
2018 - 2020
VIRTUE / Vice Media. Full-time Creative Director
2016 - 2018
Freelance
SPRING STUDIOS,
MICHAEL KORS,
JOE FRESH,
COSMOPOLITAN MAG,
DREAM HOTEL GROUP,
PROPELLERFISH+PEPSI.
2010 - 2015
TARGET InHouse. Full-time senior AD.
2007- 2010
SELECT WORLD. Full-time Designer / AD.
