About
I’m a Creative Director with seventeen years of experience, highly effective in integrated campaigns, and social content creation, working with Retail Fashion, Beauty & Lifestyle and Home brands.
I lead, coach and collaborate with In-House and Agency creative teams to deliver conceptually driven, high-volume engaging campaign assets across channels.
CLIENTS
AMERICAN EXPRESS, L'OREAL, COTY, PEPSI, AMAZON, TARGET, UNILEVER, HEARST MEDIA, VICE MEDIA, SIMON PROPERTIES, HUGO BOSS, JOE FRESH, SWAROVSKI, MICHAEL KORS.
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Capabilities
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Creative Concept Development
FROM STRATEGIC CHANNEL IDEATION AND IMPLEMENTATION TO FULLY PLANNING CREATIVE EXECUTION.
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Branding and Design thinking
BRAND GUIDELINES, BRAND SYSTEMS, BRAND ARCHITECTURE, TYPOGRAPHY, LAYOUT COMPOSITION, COLOR THEORY, UI WEB DESIGN, PACKAGING DESIGN, PUBLICATIONS DESIGN.
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Photography creative direction
CONCEPT DEVELOPMENT AND PLANNING OF SCALABLE PHOTOGRAPHY ASSET PRODUCTION, PRE PRODUCTION AND PRODUCTION DIRECTION.
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Social media
CONTENT CREATION AND STRATEGY FOR SOCIAL MEDIA PLATFORMS: TWITTER, FACEBOOK, INSTAGRAM AND TIKTOK.
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Video Production
CONCEPT DEVELOPMENT, STORY BOARDING, CASTING,SCOUTING, ON SET DIRECTION, POST PRODUCTION DIRECTION.
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