About

I’m a Creative Director with seventeen years of experience, highly effective in integrated campaigns, and social content creation, working with Retail Fashion, Beauty & Lifestyle and Home brands.

I lead, coach and collaborate with In-House and Agency creative teams to deliver conceptually driven, high-volume engaging campaign assets across channels.

CLIENTS

AMERICAN EXPRESS, L'OREAL, COTY, PEPSI, AMAZON, TARGET, UNILEVER, HEARST MEDIA, VICE MEDIA, SIMON PROPERTIES, HUGO BOSS, JOE FRESH, SWAROVSKI, MICHAEL KORS.

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Capabilities

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Creative Concept Development

FROM STRATEGIC CHANNEL IDEATION AND IMPLEMENTATION TO FULLY PLANNING CREATIVE EXECUTION.

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Branding and Design thinking

BRAND GUIDELINES, BRAND SYSTEMS, BRAND ARCHITECTURE, TYPOGRAPHY, LAYOUT COMPOSITION, COLOR THEORY, UI WEB DESIGN, PACKAGING DESIGN, PUBLICATIONS DESIGN.

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Photography creative direction

CONCEPT DEVELOPMENT AND PLANNING OF SCALABLE PHOTOGRAPHY ASSET PRODUCTION, PRE PRODUCTION AND PRODUCTION DIRECTION.

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Social media

CONTENT CREATION AND STRATEGY FOR SOCIAL MEDIA PLATFORMS: TWITTER, FACEBOOK, INSTAGRAM AND TIKTOK.

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Video Production

CONCEPT DEVELOPMENT, STORY BOARDING, CASTING,SCOUTING, ON SET DIRECTION, POST PRODUCTION DIRECTION.

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