About

I’m a Creative Director with seventeen years of experience, highly effective in integrated campaigns, and social content creation, working with Retail Fashion, Beauty & Lifestyle and Home brands. 
I lead, coach and collaborate with In-House and Agency creative teams to deliver conceptually driven, high-volume engaging campaign assets across channels. 

CLIENTS

AMERICAN EXPRESS, L'OREAL, COTY, PEPSI, AMAZON, TARGET, UNILEVER, HEARST MEDIA, VICE MEDIA, SIMON PROPERTIES, HUGO BOSS, JOE FRESH, SWAROVSKI, MICHAEL KORS.


Capabilities

Creative Concept Development

FROM STRATEGIC CHANNEL IDEATION AND IMPLEMENTATION TO FULLY PLANNING CREATIVE EXECUTION.

Branding and Design thinking

BRAND GUIDELINES, BRAND SYSTEMS, BRAND ARCHITECTURE, TYPOGRAPHY, LAYOUT COMPOSITION, COLOR THEORY, UI WEB DESIGN, PACKAGING DESIGN, PUBLICATIONS DESIGN.

Photography creative direction

CONCEPT DEVELOPMENT AND PLANNING OF SCALABLE PHOTOGRAPHY ASSET PRODUCTION, PRE PRODUCTION AND PRODUCTION DIRECTION.

Social media

CONTENT CREATION AND STRATEGY FOR SOCIAL MEDIA PLATFORMS: TWITTER, FACEBOOK, INSTAGRAM AND TIKTOK.

Video Production

CONCEPT DEVELOPMENT, STORY BOARDING, CASTING,SCOUTING, ON SET DIRECTION, POST PRODUCTION DIRECTION.


PROFESSIONAL ENDORSEMENTS








Content exlusive to clients.
To access, contact me.