Objective: Rebrand system for the MOSSIMO SUPPLY CO. Target brand. This brand needed an update: a language that could stay relevant for years while conveying the relevancy of the brand in the fast fashion category. The solution is a minimal crest that conveys heritage as well as a modern and clean approach to the brand trajectory, a take on “clean Americana.” A small part of the assignment was to also define the art direction of photography for underwear items.
Responsibilities: Concept, design, and overseeing production execution.
