• Video
  • Design
  • ArtDirection
  • About
  • |
  • Moodboard
  • |
  • Contact
  • |
  • Client Access
JOE FRESH Spring Campaign

JOE FRESH Spring Campaign

Art Direction
"Fresh Face in 5"

"Fresh Face in 5"

Art Direction & Video Art Direction

Tresemme Social And Digital

Tresemme Social And Digital

Art Direction
Kiehl's

Kiehl's

Art Direction & Video Art Direction
Hugo Boss packaging

Hugo Boss packaging

Design

JOE FRESH ACTIVE

JOE FRESH ACTIVE

Video Art Direction
JOEFRESH FALL CAMPAIGN

JOEFRESH FALL CAMPAIGN

Creative Direction & Video Art Direction
LIFEWTR

LIFEWTR

Creative Direction & Design
JoeFresh Spring Video BTS

JoeFresh Spring Video BTS

Video Art Direction
LoRCA Studio Campaign 2016

LoRCA Studio Campaign 2016

Art Direction


Target Brand Campaign

Target Brand Campaign

Art Direction
BEAUTY - TARGET

BEAUTY - TARGET

Art Direction & Design

Suave For Natural Hair

Suave For Natural Hair

Video Art Direction
Cosmopolitan Magazine Social Media

Cosmopolitan Magazine Social Media

Art Direction & Design

Lorca Campaign

Lorca Campaign

Art Direction

"Grand Bazaar Collection"

"Grand Bazaar Collection"

Art Direction & Video Art Direction

JOE FRESH Summer Campaign Video

JOE FRESH Summer Campaign Video

Video Art Direction
Joe Fresh Ecomm

Joe Fresh Ecomm

Art Direction & Design

Michael Kors

Michael Kors

Art Direction & Design
"A Natural contour"

"A Natural contour"

Art Direction & Video Art Direction

CHANEL beauty social

CHANEL beauty social

Art Direction & Creative Direction
Women Apparel & Accessories - TARGET

Women Apparel & Accessories - TARGET

Art Direction

DENIM Campaign for Target

DENIM Campaign for Target

Art Direction

JOE FRESH

JOE FRESH

Video Art Direction
Sonia Kashuk Social Media

Sonia Kashuk Social Media

Art Direction

JOEFRESH FALL CAMPAIGN

JOEFRESH FALL CAMPAIGN

Joe Fresh Fall Lookbook

Joe Fresh Fall Lookbook

Art Direction
"Make a Statement: Lips & Brows"

"Make a Statement: Lips & Brows"

Art Direction & Video Art Direction

JOE FRESH  back to school

JOE FRESH back to school

Video Art Direction
Home  for Target

Home for Target

Art Direction
HOME PHOTOGRAPHY
Swarovski Optik

Swarovski Optik

Design
Rebrand
Rome Mag

Rome Mag

Art Direction & Design
The Spark Magazine

The Spark Magazine

Art Direction & Design
Editorial Design
SWAROVSKI ARCHITECTURAL ELEMENTS BOOK

SWAROVSKI ARCHITECTURAL ELEMENTS BOOK

Design
Editorial Design
JOE FRESH + Liya Kebede

JOE FRESH + Liya Kebede

Video Art Direction
sonia kashuk fall collection

sonia kashuk fall collection

Video Art Direction
"The Art of Kajal"

"The Art of Kajal"

Art Direction & Video Art Direction
BEAUTY VIDEO
Cosmopolitan Video

Cosmopolitan Video

Video Art Direction

Swarovski Posters

Swarovski Posters

Design
Editorial Design
International Flavors & Fragrances Brochure

International Flavors & Fragrances Brochure

Design
Editorial Design
Origen Dubai

Origen Dubai

Design
CORPORATE BRANDING
Reinvention for Target Online Fashion

Reinvention for Target Online Fashion

Art Direction
A/B TEST
threshold Social Video

threshold Social Video

Art Direction & Video Art Direction
Home Video
"Denim fit"

"Denim fit"

Art Direction & Video Art Direction
Video
Shoreditch Mag

Shoreditch Mag

Art Direction & Design
INTIMATES - TARGET

INTIMATES - TARGET

Art Direction
FASHION PHOTOGRAPHY
COSMOPOLITAN Mag Editorial Photo

COSMOPOLITAN Mag Editorial Photo

Art Direction

Cosmopolitan Magazine Beauty

Cosmopolitan Magazine Beauty

Art Direction
Creative Direction/ beauty photography
LABELUX Group

LABELUX Group

Design
CORPORATE IDENTITY
Men Fashion for Target

Men Fashion for Target

Art Direction
MEN FASHION PHOTOGRAPHY
Missoni For Target

Missoni For Target

Design
FASHION BRANDING/PACKAGING
Aliquot Sum

Aliquot Sum

Design
Corporate Identity
Missoni For Target LookBook

Missoni For Target LookBook

Art Direction & Design
LookBook
Monet Rebrand

Monet Rebrand

Art Direction & Design

Fashion Branding

Patrick Cox Store

Patrick Cox Store

Design
Retail Design
MOSSIMO Suppply Co.

MOSSIMO Suppply Co.

Design
FASHION BRANDING
CASE STUDY : EDDIE BORGO for Target

CASE STUDY : EDDIE BORGO for Target

Art Direction
CONCEPT DEVELOPMENT
Brazilian Butterflies

Brazilian Butterflies

Art Direction & Design
Beauty Branding/Packaging
Sonia Kashuk Picks for Editor's

Sonia Kashuk Picks for Editor's

Art Direction & Video Art Direction
PR Video 
Tulum Hotel

Tulum Hotel

Design
Swarovski Collection Posters

Swarovski Collection Posters

Design
Editorial Design
SleepWear -target

SleepWear -target

Art Direction
FASHION PHOTOGRAPHY
Holiday Home

Holiday Home

Video Art Direction
Babor Organics

Babor Organics

Design
Beauty Branding
KIDS - TARGET

KIDS - TARGET

Art Direction
KIDS PHOTOGRAPHY
L'Age D'or

L'Age D'or

Art Direction & Design
Fashion Branding
CALYPSO St Barth for Target

CALYPSO St Barth for Target

Design
Fashion Branding
SWAROVSKI renovation walls

SWAROVSKI renovation walls

Design
Installation/Window Design
Aveeno Baby Organics

Aveeno Baby Organics

Design
Beauty Branding / Packaging
Monet Gift Guide

Monet Gift Guide

Design
Editorial Design
Joe Fresh Kids

Joe Fresh Kids

Video Art Direction
Joe FRESH  Behind the scenes

Joe FRESH Behind the scenes

Video Art Direction

MOSSIMO Suppply Co.

Design
FASHION BRANDING

Objective: Rebrand system for the MOSSIMO SUPPLY CO. Target brand. This brand needed an update: a language that could stay relevant for years while conveying the relevancy of the brand in the fast fashion category. The solution is a minimal crest that conveys heritage as well as a modern and clean approach to the brand trajectory, a take on “clean Americana.” A small part of the assignment was to also define the art direction of photography for underwear items.

Responsibilities: Concept, design, and overseeing production execution.