Seasonal, photo art direction for the men’s apparel category used to inspire and inform Target guests about categories, age groups, and style (classic, young men, denim). This photography was used in social media channels, ISM, and Target.com.
RESPONSIBILITIES: CONCEPT, ART DIRECTION, TALENT CASTING (MODELS, PHOTOGRAPHER, STYLISTS), ON SET STYLING DIRECTION, PHOTO SHOOT DIRECTION, AND POST-PRODUCTION DIRECTION.
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