Photo art direction for the beauty category taking a brand agnostic yet elevated approach. The beauty photography was used in paid media: website/blog banners, social media channels, and Target.com features.
RESPONSIBILITIES: CREATIVE LEAD FOR THE CATEGORY. CONCEPT, ART DIRECTION, TALENT CASTING (MODELS, PHOTOGRAPHER, STYLISTS), ON SET STYLING, PHOTOSHOOT DIRECTION, AND POST-PRODUCTION DIRECTION.
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