• Contact
  • About
  • Work
    • Moodboard
    • |
    • Art Direction
    • |
    • Design
    • |
    • Video Art Direction
    • |
    • Client Access
JOE FRESH Spring Campaign

JOE FRESH Spring Campaign

Art Direction
JOE FRESH ACTIVE

JOE FRESH ACTIVE

Video Art Direction
"A Natural contour"

"A Natural contour"

Art Direction & Video Art Direction
Beauty Video
JOE FRESH Summer Campaign Video

JOE FRESH Summer Campaign Video

Video Art Direction
Shoreditch Mag

Shoreditch Mag

Art Direction & Design
"Fresh Face in 5"

"Fresh Face in 5"

Art Direction & Video Art Direction
BEAUTY VIDEO
JoeFresh Spring Video BTS

JoeFresh Spring Video BTS

Video Art Direction
JOE FRESH

JOE FRESH

Video Art Direction
Sonia Kashuk Social Media

Sonia Kashuk Social Media

Art Direction
MULTICHANEL BEAUTY PHOTOGRAPHY
Joe Fresh Fall Lookbook

Joe Fresh Fall Lookbook

Art Direction
"Make a Statement: Lips & Brows"

"Make a Statement: Lips & Brows"

Art Direction & Video Art Direction
BEAUTY VIDEO
JOE FRESH  back to school

JOE FRESH back to school

Video Art Direction
Home  for Target

Home for Target

Art Direction
HOME PHOTOGRAPHY
DENIM Campaign for Target

DENIM Campaign for Target

Art Direction
FASHION PHOTOGRAPHY
JOEFRESH FALL CAMPAIGN

JOEFRESH FALL CAMPAIGN

Lorca Campaign

Lorca Campaign

Art Direction
FASHION PHOTOGRAPHY
Rome Mag

Rome Mag

Art Direction & Design
Kiehl's

Kiehl's

Art Direction
BEAUTY - TARGET

BEAUTY - TARGET

Art Direction & Design
BEAUTY PHOTOGRAPHY
The Spark Magazine

The Spark Magazine

Art Direction & Design
Editorial Design
SWAROVSKI ARCHITECTURAL ELEMENTS BOOK

SWAROVSKI ARCHITECTURAL ELEMENTS BOOK

Design
Editorial Design
JOE FRESH + Liya Kebede

JOE FRESH + Liya Kebede

Video Art Direction
"The Art of Kajal"

"The Art of Kajal"

Art Direction & Video Art Direction
BEAUTY VIDEO
Cosmopolitan Video

Cosmopolitan Video

Video Art Direction

"Grand Bazaar Collection"

"Grand Bazaar Collection"

Art Direction & Video Art Direction
Beauty Video
LoRCA Studio Campaign 2016

LoRCA Studio Campaign 2016

Art Direction

FASHION PHOTOGRAPHY

Women Apparel & Accessories - TARGET

Women Apparel & Accessories - TARGET

Art Direction
FASHION PHOTOGRAPHY
Swarovski Posters

Swarovski Posters

Design
Editorial Design
Origen Dubai

Origen Dubai

Design
CORPORATE BRANDING
Reinvention for Target Online Fashion

Reinvention for Target Online Fashion

Art Direction
A/B TEST
threshold Social Video

threshold Social Video

Art Direction & Video Art Direction
Home Video
INTIMATES - TARGET

INTIMATES - TARGET

Art Direction
FASHION PHOTOGRAPHY
COSMOPOLITAN Mag Editorial Photo

COSMOPOLITAN Mag Editorial Photo

Art Direction

Cosmopolitan Magazine Beauty

Cosmopolitan Magazine Beauty

Art Direction
Creative Direction/ beauty photography
sonia kashuk fall collection

sonia kashuk fall collection

Video Art Direction
LABELUX Group

LABELUX Group

Design
CORPORATE IDENTITY
Men Fashion for Target

Men Fashion for Target

Art Direction
MEN FASHION PHOTOGRAPHY
Aliquot Sum

Aliquot Sum

Design
Corporate Identity
International Flavors & Fragrances Brochure

International Flavors & Fragrances Brochure

Design
Editorial Design
Missoni For Target LookBook

Missoni For Target LookBook

Art Direction & Design
LookBook
Cosmopolitan Magazine Social Media

Cosmopolitan Magazine Social Media

Art Direction & Design
CREATIVE DIRECTION / SOCIAL MEDIA
Monet Rebrand

Monet Rebrand

Art Direction & Design

Fashion Branding

Patrick Cox Store

Patrick Cox Store

Design
Retail Design
MOSSIMO Suppply Co.

MOSSIMO Suppply Co.

Design
FASHION BRANDING
CASE STUDY : EDDIE BORGO for Target

CASE STUDY : EDDIE BORGO for Target

Art Direction
CONCEPT DEVELOPMENT
Brazilian Butterflies

Brazilian Butterflies

Art Direction & Design
Beauty Branding/Packaging
Sonia Kashuk Picks for Editor's

Sonia Kashuk Picks for Editor's

Art Direction & Video Art Direction
PR Video 
Swarovski Collection Posters

Swarovski Collection Posters

Design
Editorial Design
"Target Denim - Reinvented."

"Target Denim - Reinvented."

Art Direction & Video Art Direction
Babor Organics

Babor Organics

Design
Beauty Branding
Michael Kors

Michael Kors

Art Direction & Design
SleepWear -target

SleepWear -target

Art Direction
FASHION PHOTOGRAPHY
KIDS - TARGET

KIDS - TARGET

Art Direction
KIDS PHOTOGRAPHY
Hugo Boss packaging

Hugo Boss packaging

Design
FASHION PACKAGING
Junior's Sleepwear - Target

Junior's Sleepwear - Target

Art Direction
Fashion Photography
L'Age D'or

L'Age D'or

Art Direction & Design
Fashion Branding
CALYPSO St Barth for Target

CALYPSO St Barth for Target

Design
Fashion Branding
SWAROVSKI renovation walls

SWAROVSKI renovation walls

Design
Installation/Window Design
Aveeno Baby Organics

Aveeno Baby Organics

Design
Beauty Branding / Packaging
Monet Gift Guide

Monet Gift Guide

Design
Editorial Design
Missoni For Target

Missoni For Target

Design
FASHION BRANDING/PACKAGING
Swarovski Optik

Swarovski Optik

Design
Rebrand
Joe Fresh Kids

Joe Fresh Kids

Video Art Direction
Joe FRESH  Behind the scenes

Joe FRESH Behind the scenes

Video Art Direction

BEAUTY - TARGET

Art Direction & Design
BEAUTY PHOTOGRAPHY



Photo art direction for the beauty category taking a brand agnostic yet elevated approach. The beauty photography was used in paid media: website/blog banners, social media channels, and Target.com features. 

RESPONSIBILITIES: CONCEPT, ART DIRECTION, TALENT CASTING (MODELS, PHOTOGRAPHER, STYLISTS), ON SET STYLING, PHOTO SHOOT DIRECTION, AND POST-PRODUCTION DIRECTION.